When you have a business, what is the long term goal of the business apart from the profit motive? Naturally, every business objective is simply growth and expansion right? Therefore, like other sectors of a healthy economy including government agencies, there are always endless possibilities being sought to increase the strength, earnings and viability of the organization. The same also applies to hotel groups who have in the new Millennium, been on a radical and formidable mission to blow wind of change; to ensure the rise and expansion of their companies in compliance with the trend of global challenges. Hotel chains and their subsidiaries all over the world are currently experiencing a growth that sees them moving beyond the shores of their boundaries in order to actualize their business targets. Of course, this move by all hotel groups is in order considering the new wave of globalization catching up with every industry.

Big names in the hospitality industry are now on a major business move that will soon see them being well represented on continents thousands of miles far away from where their turf currently covers. For example, top players like Washington D.C. hotel group - Marriott Hotel is at the moment, trying to secure a stronghold in the Middle East by announcing a plan to add sixteen more hotels to that region before the year 2009 runs out. Apart from competing directly with other hotel groups of the world in an expansion that will see them taking a chunk of the gulf rich states known to be lucrative in the hospitality and tourism industry, this hotel group is taking a step in the right direction because the speculation regarding the Middle East in the near future is an auspicious one. They have set their eyes in the right places to snap the bulk of the opportunities that are currently existing and still, the ones that are yet to show up.

The World Travel and Tourism Council is the body governing the statistics and activities surrounding tourism in countries all over the world; the body predicted a six percent increase in the growth of the Middle East’s tourism industry. This organization gave the insight that is making hotel groups like Marriott Hotel to scramble for a piece of the Middle East action. This region does, and rightly so, keep the flow-in of visitors and tourists to the region with a heavy ten percent of its resources and revenues and Marriott Hotel is a world renowned hotel group poised to make a partner in progress in this positive drive. In doing so, Marriott Hotel seeks to leave the limited customers of its United States’ turf to go after the untapped niches of outside regions where the big investment lies. This savvy wisdom by the hotel group is a step in the right direction because without franchises, partnerships and liaisons all around the world. Any company which does not follow the globalization band wagon certainly risks failure in the short term as can be seen in some crumbling hotel groups.

Still on the Marriott Hotel group, the company has extended warm hands of business to India and China which are seen to be two fast climbing countries in the Asian continent. For India, the hotel group has plans under construction to open nine hotels in the country to cater for the rising number of customers needing cheap hotel accommodation. As for China, a higher number is even in the offing for opening sooner than those of India. A record twelve hotels under the name J.W. Marriott are being put up for launch before Beijing’s 2008 Olympic event kicks off. Again, the anticipated number of visitors that will be flocking into the country during the games festival accounts for this hotel group’s fast investment; and this drive is sure to generate millions for the hotel group and its partners even for the short period of the sports event since patronage will outlast the show.

Another hotel group with elaborate plans for expansion is Hosts Hotels and Resorts which is based in Bethesda in the US. This Maryland Fortune-500 company has its eyes on both Europe and Asia in the few coming years; with a heavy One billion Euros investment in the Hospitality sector of Europe. Both Starwood and Hilton hotel groups have also been penciled down for possible partnerships. Marketing and feasibility studies are currently on-going in China and where this Sino-American partnership is taking this Hotel cum Real Estate group remains to be seen in a couple of years.